amama - a mood shop for the curious
At amama, we believe curiosity is one of the last sacred things. We’re here to protect it. We don’t sell escape. We don’t sell highs. We offer a carefully curated collection of compounds, botanicals, and objects that invite reflection, presence, and deeper perception — legally and responsibly.
Our shop is for those who think twice — and still want to know more. For people who ask better questions. For those who believe that culture, chemistry, and consciousness are worth exploring – thoughtfully.
Out first store opens in the creative heart of Berlin
Purifying yet non-stripping, this fruit enzyme-packed cleansing oil effortlessly melts away makeup while helping maintain skin′s moisture barrier and pH balance. Designed for even the driest skin, the clean-rinsing formula is ultra-effective when used alone or as the first step in any double cleansing routine.
Our second store opens to a broader clientel
Purifying yet non-stripping, this fruit enzyme-packed cleansing oil effortlessly melts away makeup while helping maintain skin′s moisture barrier and pH balance. Designed for even the driest skin, the clean-rinsing formula is ultra-effective when used alone or as the first step in any double cleansing routine.
The new online shop launches to reach the ones who seek
Purifying yet non-stripping, this fruit enzyme-packed cleansing oil effortlessly melts away makeup while helping maintain skin′s moisture barrier and pH balance. Designed for even the driest skin, the clean-rinsing formula is ultra-effective when used alone or as the first step in any double cleansing routine.
A few words about amama
To understand not only where we are right now but also where we are going next.
Who we Are
We’re not a faceless brand.
We’re a small, growing team of psychonauts, designers, researchers, writers, and quiet rebels — working together to create a space that feels intentional and human.
We care about the people who visit our shop — and the people behind the products. We make decisions slowly. We ask uncomfortable questions. We choose care over speed.
To us, trust isn’t a marketing goal — it’s the only thing that matters long-term.
How we curate
We source from trusted European and international suppliers with transparency and traceability in mind.
Every product is reviewed through legal, cultural, and philosophical lenses. If it doesn’t meet our standards — it doesn’t make the cut.
We also stay closely aligned with evolving regulatory landscapes. Our offers reflect the current law, not just the current trend.
Education is part of everything we do — not only in how we present our collections, but in how we share knowledge across our community. When people are better informed, they make better choices. That’s the foundation of trust.
Tailored Dosages
In a beautiful matte finish, the Lapwing Gilet is made from recycled materials that take the edge off on early spring and late autumn days.
Laboratory Production
In a beautiful matte finish, the Lapwing Gilet is made from recycled materials that take the edge off on early spring and late autumn days.
Community Tested
In a beautiful matte finish, the Lapwing Gilet is made from recycled materials that take the edge off on early spring and late autumn days.
What we believe
Curiosity is powerful.
We exist to support mindful exploration, not impulsive consumption.
Context is everything.
Set and setting shape meaning — we offer tools for both.
Legality matters.
Everything in our shop complies with German and EU regulations.
Information over instruction.
We don’t tell people what to do. We provide space, sources, and clarity.
Education builds trust.
That’s why we invest in learning — and in sharing what we learn.
Inner work is cultural work.
Changing how we think changes what we build.
Who we are for
If you see mood, perception, and consciousness not as fringe ideas — but as cultural frontiers — you’re one of us.
Thoughtful seekers
The ones who ask questions and want to know more.
Conscious skeptics
Who don't believe blindly. Willing to challenge what is.
Artists, readers, researchers
Who create and move the world. Artistically, scientifically, intellectually.
Ritual Builders
Who stabilize, integrate, and facilitate collective wisdom.
What we don't do
Promote
Encourage or promote the use of psychoactive substances.
Claim
Make medical, therapeutic, or performance claims.
Illegal
Sell or distribute anything prohibited under German or EU law.
Promise
Glamorize altered states or promise transformation.
